Black Music Month Celebrates The Artist Of The Week – Sample Page

        Black Music Month’s Artist Of The Week

Abel Makkonen Tesfaye, 30, known professionally as The Weeknd, is a Canadian singer, songwriter, actor and record producer.  He was born on February 16, 1990, in Toronto, Ontario and was raised in the district of Scarborough, in the city’s east end.  He is the only child of Makkonen and Samra Tesfaye, who were Ethiopian immigrants to Canada.

How He Got Started: In 2010, he anonymously uploaded several songs to YouTube under the name “The Weeknd” and released the mixtapes House of Balloons, Thursday, and Echoes of Silence in 2011 which quickly gained him a following and recognition from several mainstream publications due to his dark style of R&B and the mystique surrounding his identity.

House of Balloons, Thursday, and Echoes of Silence were later re-mastered and re-released on the compilation album Trilogy (2012). In 2013, The Weeknd released his debut album Kiss Land and followed it up with Beauty Behind the Madness (2015), the latter of which became his first Billboard 200 number-one album, and featured the Billboard Hot 100 number-one singles “Can’t Feel My Face” and “The Hills.”

At the 56th Grammy Awards, Beauty Behind the Madness won Best Urban Contemporary Album and was nominated for Album of the Year. A year after the release of the album, The Weeknd released his third album Starboy (2016), which spawned the Billboard Hot 100 number-one hit of the same name. His first EP My Dear Melancholy (2018) debuted at number one on the Billboard 200 and preceded his fourth album After Hours (2020). It was critically acclaimed, and featured the Billboard Hot 100 number-one singles “Heartless” and “Blinding Lights.”

The Weeknd has won three Grammy Awards, two American Music Awards, nine Billboard Music Awards, nine Juno Awards, and has been nominated for an Academy Award..  He holds several chart records, being the first artist to simultaneously hold the top three positions on the Billboard Hot R&B Songs chart with “Can’t Feel My Face,” “Earned It,” and “The Hills,” while “The Hills” was certified Diamond by the Recording Industry Association of America (RIAA).  One of the most successful Canadian recording artists, The Weeknd was awarded the Allan Slaight Award by Canada’s Walk of Fame for “making a positive impact in the fields of music, film, literature, visual or performing arts, sports, innovation or philanthropy.”

On June 8, “Can’t Feel My Face,” a previously leaked track, was released as the album’s third single, following its performance at the Apple Worldwide Developers Conference.  The song debuted at number twenty-four on the Billboard Hot 100, and reached number-one on the Hot 100, making it his third top 10 hits, and his second number-one hit in the United States. Made History:  He occupied all three slots on Billboard 100 Hot R&B Songs chart surprisingly simultaneously with the aforementioned singles, becoming the first artist in history to accomplish this.  In 2017, he appeared on the cover of Forbes as one of the 100 top-earning celebrities with a gross earning of S92 million.

Sponsorship Package:

Black Music Month will be a full-page weekly series on our website beginning June 1 and will run through the month of June and will feature The Artist Of The Week.   Exclusive Sponsorship of this page includes being the presenting sponsor, premium positioning with full banner (728×90) at the top of the page and an additional box ad (300×250) in the sidebar, which would appear on every page on the website. Added Value: This buy also includes an ad in our weekly newsletter, Bits & Clips, sponsoring Black Music Month’s Artist Of The Week. Cost: $1800.00.

 

 

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